Our Story

We create tools to help you live a balanced life.

Self-care is the secret to productivity and yet, it can be so difficult to press pause on our busy lives. We believe that when you prioritize the activities that make you feel happy and healthy, you’re setting yourself up to succeed. Our science-backed and therapist-recommended tools are thoughtfully designed to help you find balance in your busy life and harness the power of self-care.

Committed to Sustainability

Our products are made using responsibly sourced and sustainable materials. Every item in your order is carefully hand-wrapped in recycled kraft paper. We are committed to using plastic-free packaging, even when it's not convenient.

Designed and Created in California

Every Simple Self product is 100% made in Los Angeles, California at one of our FSC-certified printing partners. When you buy a Simple Self tool, you are not only supporting a small women-owned business, but also the local craftspeople who hand-assemble every product.

Premium Paper and Materials

We appreciate beauty, quality, and craft. We want you to love how your planner looks on your desk and feels in your hands. That’s why we always use thick, 70 lb paper for our paper goods. We believe that when you use something every day, you should invest in something beautiful that will last.

Meet the Founder

Marylyn Davis founded Simple Self in Los Angeles, California. It all started when she searched online for a daily planner that incorporated space for goals beyond just work, things taking time for gratitude and self-care. While there were plenty of wellness journals and agendas on the market, she couldn't find a planner that combined the two. So, she decided to create her own “self-care planner”. Simple Self has since expanded and now sells paper goods in hundreds of stores worldwide. Marylyn's mission is to motivate all women to work towards their dreams, whatever they may be, while making time for the moments that are just for them.